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current news

Dreamgirl Hires Alicia Brockwell


Alicia Brockwell, new marketing director for Dreamgirl.
Alicia Brockwell, new marketing director for Dreamgirl.

(Filed Under Fashion News). Dreamgirl International has filled the void left by Lar Hovsepian, who left her post as marketing manager with the company in March. The company has hired Alicia Brockwell to head the department. She began her employment on June 21, 2010.

Brockwell has several years of experience in business-to-consumer marketing with a focus on Los Angeles-based manufacturers, which started with her own company Amplified Marketing & Public Relations. She most recently worked for Lucas Design International, a manufacturer specializing in licensed jewelry collections. During her employment with Lucas, she was responsible for marketing and product development for Spencer’s Gifts account.

She first met Christopher Scharff and Eric Ehrens, chief executive officer and president of Dreamgirl, respectively, at a Spencer’s Vendor Summit in 2007, and was immediately impressed with the quality of their product and their business strategy, a combination that she described as unique among Los Angeles-based manufacturers.

When she learned that the company’s marketing position was open, she pursued it. “I am very excited to be here because I really went after this position when it became available,” she said. “I wanted to work with a brand that had experienced tremendous expansion because I thought it would give me the opportunity to grow with the company.”

Currently, she is preparing to meet the industry at this September’s ILS, and is excited to have some face to face time with key customers.

Her goals for Dreamgirl include turning the brand into a household name. “Down the road I would love to be able to expand Dreamgirl’s business further into the consumer consciousness, like I did with Disney Couture Jewelry. I would also like to see the expansion of Dreamgirl’s marketing via the web,” she said.


more Fashion News >>

Published 06-23-2010 by Amanda Torres Price

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