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current news

Freya broadens loungewear


A style from Freya.
A style from Freya.

(Filed Under wholesale Loungewear News). Freya is broadening its selection of loungewear for spring/summer 2011 under its sub-brand, Freya Lounge, which the company introduced for fall/winter 2010 at a wholesale range of £11.71 to £13.66, equivalent to approximately $17.65 to $20.60 at the current exchange rate. Sizes run from XS through XL.

While the debut collection includes mix and match tops with hidden bra support, loungepants and chemises constructed from viscose Lycra fabric, the spring/summer 2011 collection will introduce a nightdress, cropped loungepant and short constructed from cotton elastane. Signature ranges, which have lingerie equivalents, include Edith, a paisley print; and Cindy, a vibrant, fruit-colored print.

With the introduction of Freya lounge, the brand now encompasses lingerie, swimwear and sports bras for full-busted women.

For further information, contact England-based Eveden Ltd., the company that produces Freya, by e-mailing info@Eveden.com.


more wholesale Loungewear News >>

Published 06-29-2010 by Amanda Torres Price

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