(Filed Under wholesale Accessories News). Just when it seemed the cleavage-covering cami market was getting saturated, BODY discovered Cleava by Branovations, Inc, another company producing these items. But founder Michelle De Sousa said that she is not intimidated by the competition because her retail customers have called her product the best of its kind.
Its uniqueness, she reported, lies in its patent-pending, trademarked design. The garment snaps directly onto itself without the use of hooks, adhesives or velcro, which can cause damage to clothes or leave an “ugly red mark” behind on the skin.
“[Cleava is unique as] an alternative for tank tops, dress tops and camisoles,” De Sousa remarked. “[It] is the first and only snap to bra camisole that is instantly applied on or off that simulates a tank top or dress top. It looks like a thong for the breasts. No adhesives or hooks are required. Cleava snaps on or off in 1-2-3…three easy snaps in seconds.”
Lucretia Reed, the owner of Downtown Diva’s in Waldron, Ark., agrees. “Cleava uses the snaps on each side of bra strap, which makes the garment more wearable and stable. Many of the other products of this kind on the market don’t utilize the snaps,” she said. “Cleava is very popular [in my store], especially among business women who need to adhere to a dress code.”
In the U.S. Cleava’s retail customers are mostly based in the mid-west and south, and, in addition to Downtown Diva’s, include Ann’s Boutique in Hamilton, Ala. and Calico Cat in Greenville, Tex., among others. Overall, the brand is in over 90 retail stores worldwide, spanning from intimate apparel shops to women’s boutiques to department stores.
Since launching the Original Classic design, which does not include any embellishments and is available in 20 colors, Cleava has added seven additional collections, including Rhinestone Splash, which is embellished with silver rhinestones, and Sassy Lace Corso, featuring lace and a hint of cleavage. Running in one-size-fits-most, which De Sousa claims has been tested from a 28AA to a 46HH, the line wholesales from $10 for the Original Classic to $14 for the newer collections, (called the “fancy collections.”)
For further information, contact Cleava by Branovations, Inc. in Naples, Fla. by calling (877) 442-5328.
Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.
NOTE: Your Email will not be displayed.