(Filed Under wholesale Lingerie News). This fall, actress Zoe Saldana will be the latest in a long line of famous faces seen on Calvin Klein Underwear’s provocative billboards. Warnaco’s Calvin Klein Underwear division, in collaboration with Calvin Klein, Inc., a subsidiary of Phillips-Van Heusen Corporation, have announced that Saldana—known for her role as Neytiri in “Avatar”— will be featured in the fall 2010 Calvin Klein Underwear global advertising campaign.
The fall campaign will introduce Calvin Klein Underwear’s Envy range of lingerie, which offers the brand’s most revealing silhouette, identified as a level one. With this launch, Calvin Klein Underwear is also unveiling its coverage level system, which defines all bras as falling under levels one, two and three, with level three offering the most coverage and support.
Mikael Jansson shot the fall campaign in New York City. It is comprised of print, digital and outdoor advertising that will roll out in conjunction with October magazine issues.
“We are excited to have Zoe Saldana as the face of Calvin Klein Underwear, and Calvin Klein Envy, our new product launch,” Bob Mazzoli, chief creative officer of Calvin Klein Underwear, said. “Zoe brings the campaign to life, and her universal appeal will enable us to continue to expand our dialogue with our consumers worldwide.”
“Calvin Klein has always put forth such beautifully executed campaigns,” Saldana remarked. “It’s very exciting for me to be associated with such an iconic, globally recognized brand like Calvin Klein Underwear.”
Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.
NOTE: Your Email will not be displayed.