(Filed Under wholesale Accessories News). Hollywood Fashion Tape is in the midst of a busy summer season. In addition to showing its latest line of solution products at the gift shows in Los Angeles and Atlanta last month, The company is exhibiting at CurveNY and CurveNV, as well as Accessories The Show, taking place in conjunction with CurveNY from August 1 through 3; and StyleMAX in Chicago from August 7 through 9.

Among these new products is Hollywood Hidden Secrets, a backless strapless underwire bra that Jennifer Sorensen, marketing assistant for Hollywood Fashion Tape, said is more effective than similar styles on the market. “The typical backless, strapless bra stays put with sticky adhesive in the cups; on the other hand, Hollywood Hidden Secrets stays in place with clear side straps that go below the wearer’s underarms,” she explained. “This allows her to adjust the bra more easily, and offers more support [than styles that utilize the adhesive.] The sides are short enough that they will not show under the dress.”

The bra offers light padding and cleavage enhancement, and can be worn up to 10 times. It is available in cup sizes A through D and retails for $27.99.

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Published 07-15-2010 by Amanda Torres Price