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current news

LZ expands U.S. presence

LZ style.
LZ style.

(Filed Under wholesale Lingerie News). Sophie International Suppliers, sister company to B*Up, is bringing an expanded collection of LZ lingerie to its U.S. customers.

Fatima Walsh, sales director for both brands, is excited about the growth. LZ is a Brazilian brand producing bras, panties and shapewear.

According to Walsh, LZ enjoys an excellent reputation internationally, and is found in 52 countries worldwide. She and her partners will show the brand at both CurvExpo shows this August at a wholesale price range of $18 to $39. Sizes run from 32A through 36DD, and 38D.

Walsh described LZ as a great everyday brand known for its excellent fit. “It offers great support for small, medium and larger-breasted women, and appeals to women from their 20’s to their 50’s,” she remarked. “[A stand-out style] is the three quarter bra, which offers slightly more coverage than the demi bra but still gives you some cleavage.”

Both the lingerie and shapewear is made from microfiber lined in cotton, with colors and styles mostly basic, according to Walsh.

Retailers carrying LZ include Very Fitting in Vero Beach, FL.; Allure Lingerie in New York, NY; IC London in Charlotte, NC; and The Fitting Touch in Birmingham, AL.

more wholesale Lingerie News >>

Published 07-22-2010 by Amanda Torres Price

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LZ expands U.S. presence

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