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Bella Noire style, fall 2011. Bella Noire style, fall 2011. Bella Noire style, fall 2011. Bella Noire style, fall 2011. Bella Noire style, fall 2011.
Bella Noire style, fall 2011.

Added: Mar 2011
Bella Noire style, fall 2011.

Added: Mar 2011
Bella Noire style, fall 2011.

Added: Mar 2011
Bella Noire style, fall 2011.

Added: Mar 2011
Bella Noire style, fall 2011.

Added: Mar 2011




































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current news

Biatta Hires Gillen, Unveils Sales Strategy


(Filed Under wholesale Lingerie News). Biatta Intimates has hired Alyssa Gillen as senior vice president of sales in an effort to hone in on its global expansion strategy. She will be responsible for increasing sales in the company’s private label and branded divisions. Biatta is currently focused on entering the European market, and is in discussions with sales representatives and distributors through out the United Kingdom.

According to the Los Angeles-based company, hiring Gillen is part of a new sales direction for the company, which traditionally utilized sales rooms, but is now hoping to work with independent sales representatives, and is currently searching for them in Texas, the Midwest and the east coast. The company also plans to introduce new product categories.

Biatta reported that Gillen has over 20 years of industry experience. Most recently, she was director of sales for Circa Joan and David/Enzo Angiolini Footwear Jones Apparel Group/Nine West Footwear.

“We are extremely thrilled to have Alyssa Gillen join Biatta Intimates,” Amy Berliner, chief operating officer of the company, said. “Her extensive and diverse sales background will be a significant and strategic contribution as Biatta Intimates expands globally. She brings a fresh perspective to intimate apparel and will undoubtedly provide priceless contributions to Biatta and the intimate apparel industry.”

For further information, contact Biatta by calling (323) 232-8400.


more wholesale Lingerie News >>

Published 09-20-2010 by Amanda Torres Price

Related Articles

First Look at Biatta’s Bella Noire
Biatta Enters New Price Bracket
Biatta Hires Gillen, Unveils Sales Strategy
Biatta To Launch iPhone App.
Biatta Seeks International Distributors
Biatta Taps Karen Nobler


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