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Black Label look, 2011.

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Black Label look, 2011.

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Black Label look, 2011.

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current news

Baci lingerie expands in Asia


Baci store.
Baci store.

(Filed Under wholesale Lingerie News). Baci Lingerie aims to conquer Asia. In line with its seven-year expansion plan, the sexy lingerie brand opened its 10th showroom and store in China in August. The brand was also the main sponsor of the Asia Adult Expo (AAE) in Macau from August 20 through 22.

The new showroom is located in Ghangzhou City, which Baci Lingerie has identified as an area that is ripe for growth. “We are planning to open 190 more showrooms in that region in the next two years and plan to have 500 stores open within the next seven years,” Robert Rosen, chief operating officer of Baci Lingerie, said. “Our goal is to franchise chain stores with the Baci Lingerie concept so that we can enter directly into the B to C area. Learning exactly what the customer wants and desires is an integral part of building a strong brand. With chain stores this will give us the insight and direct information [to put our] finger right on the pulse of the market.

“The showrooms and chain stores will display the beautifully designed photos of our latest works of art, the elegant chandeliers and sleek 180-inch LED television walls running our revolutionary lingerie and eyelash videos. The showroom will be modeled after the stunning booth that will be displayed at all major fairs and expos worldwide. Buyers will be able to visit the showroom and view the latest styles of Baci Lingerie and upcoming collections and sub-collections. Buyers will also be able to place orders directly at the showroom and will be pampered with the personal attention of our customer service representatives. We want to captivate the customer by creating an experience that will be enjoyable and unforgettable.”

Sponsoring the AAE is part of Baci Lingerie’s plan to make its mark globally by becoming the main sponsors of the biggest and most attended international tradeshows worldwide. According to the brand, the AAE is rapidly growing into Asia’s largest tradeshow of adult entertainment and products, while Baci Lingerie is the hottest and most talked about lingerie brand worldwide; the perfect fit for the show.

“The AAE show will be a very important show for us and we are extremely pleased and excited to be the main sponsor of the trade fair,” Rosen said. “We felt that this highly attended fair, which is the largest erotic tradeshow in Asia, was the perfect match for our introduction into the Asian markets.”

Arosia Tong, project manage of the AAE show, agrees. “It is very exciting to have Baci Lingerie as our main sponsor, and we look forward to working with the revolutionary company and brand for many years to come.”

Baci Lingerie displayed one of its four booths, which the company described as exquisite, and which costs over $950,000. The brand exhibited its affordably priced lingerie.


more wholesale Lingerie News >>

Published 07-29-2010 by Amanda Torres Price

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