(Filed Under wholesale Shapewear News). Lunaire took note of the trend toward intimates that double as outerwear in designing its new shapewear collection, called Fit to be Seen and launching in January 2011 as part of its Prettier Bras C through DDD line.
The company will show the collection, which retails for $32 to $72, at CurveNY. Styles run in sizes M through XXL, or 34 through 38, C, and 32 through 38, D through DD.
Alana Houston, sales and marketing manager for the company, called the line “a well-edited vintage inspired collection,” consisting of a high waist brief, bike short, shaper bustier and shaper dress. “All of the pieces are fabricated in lace so [they] stand out in a the sea of micro and mesh that one usually sees in shapewear,” she said. “Additionally, many of the pieces, such as the bustier and shaping dress, are designed to be worn as outerwear […] [It has a] boudoir styling we’d like to think that the ladies of the golden age of Hollywood like Ava Gardner would reach for.”
Lunaire expects the collection to appeal to an array of consumers. “[It] is designed for any woman who is looking for her shapewear to go beyond function in that it should not just shape, it should look and feel great on her body and make her feel like she is slipping into something special,” Houston said. “That is a commonality of desire that transcends age, size and socioeconomics.”
The company is targeting intimate apparel boutiques, specialty stores and department stores.
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