(Filed Under Financial and General Interest News). Driven by comparable store sales growth across several brands, including a 13 percent increase for Victoria’s Secret, Limited Brands, Inc. cited a 7 percent comparable store sales increase during the second quarter ended July 31, 2010. Net sales were $2.243 billion compared to $2.067 billion during the same period last year.

Sharen Jester Turney, chief executive officer and president of Victoria’s Secret, reported that customers responded to the retailer’s constant newness and fashion in lingerie, particularly in the Miraculous, BODY by Victoria and Naked lines. In Pink, a sub-brand of Victoria’s Secret, the growing bra business exceeded the company’s expectations, Turney reported.

La Senza, Limited Brands’ Canadian lingerie division, experienced flat comparable store sales.

Limited Brands operates 2,669 specialty stores in the United States, and its brands are sold in more than 700 company-operated and franchised additional locations worldwide.

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Published 08-19-2010 by Amanda Torres Price