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Pure Genius tailored bra, style #7539.
Pure Genius tailored bra, style #7539.

Added: Feb 2011

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current news

Maidenform Teams Up With “Mad Men” Designer

Janie Bryant of Maidenform.
Janie Bryant of Maidenform.

(Filed Under wholesale Lingerie News). Janie Bryant, the costume designer for “Mad Men” who is credited with accurately bringing 1960’s fashion to life on the show, is coming to Maidenform. The company has named her its wardrobe expert.

In this role, Bryant is charged with enlightening and guiding women on the importance intimate apparel plays in creating personal style. “Usually, the television-viewing audience doesn’t see the foundation pieces, but it’s so important to me that the actors not only feel their character on the outside, but on the inside as well; and that is why intimates plays an integral role,” Bryant said. “I am thrilled to be teaming up with Maidenform to help educate women on the role of intimate apparel as the ultimate foundation of fashion. Maidenform has a strong passion and commitment to helping every woman look and feel her best, which starts with the first thing she puts on.”

Through the collaboration, Bryant will appear on social media platforms and consumer events this year and next. The company did not release any information on whether or not Bryant will be designing a Maidenform collection.

For further information, contact Maidenform by calling (212) 592-0700.

more wholesale Lingerie News >>

Published 08-27-2010 by Amanda Torres Price

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