(Filed Under Fashion News). Wacoal, is following in the footsteps of Calvin Klein. The company has signed Esmée Denters, a Dutch singer-songwriter who gained notoriety as a YouTube sensation and is now a Tennman Records artist, as the spokesperson for its B'tempt'd brand. According to Wacoal, B'tempt'd offers youthful styling while maintaining the Wacoal brand's fit and comfort.
“We are excited to have Esmée on board as the face of B'tempt'd. She is a rising star, exceptional musician, a role model and inspiration for young woman,” Bob Vitale, executive vice president of marketing and sales for Wacoal America, said. “We look forward to what Esmée's dynamic personality and youthful sense of style will bring to the brand.”
“B'tempt'd is a brand that fits my lifestyle and gives me plenty of fun, flirty options to suit my different moods and looks,” Denters said. “My favorites, like Passion Flower and Demi Desire, are perfect to wear performing or just hanging out with friends.”
Denters will appear in national print and advertising campaigns, direct mail campaigns, in-store and online promotional materials starting immediately.
For further information, contact Wacoal America in New York City by calling, (212) 532-6100.
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