(Filed Under wholesale Lingerie News). Royce Lingerie, a British producer of wire-free bras in cup sizes AA through M, made its debut at CurveNY last month. According to the company, the CurveNY show marked its second successful overseas exhibition.

The company’s wholesale prices run from $9.50 for select bottoms to $27 for select bras. Styles are divided by market into five categories; Comfort (everyday looks); Sport (activewear); Nursing; Caress (post-mastectomy); and Missy (consisting of “first bra” styles for customers as young as nine). British retailers carrying the brand include Bravissimo; John Lewis; Debenhams; Figleaves.com; and others.

The company recently introduced the Enhance style in its Comfort line; its first bra in the AAA cup size, running in bandwidths 32 to 36. The wire-free, molded, T-shirt bra is made with extra foam padding to give the wearer the illusion of a bust approximately two cup sizes bigger than her natural shape. According to Royce, with its extra padding, the bra is also ideal for post-mastectomy customers as an alternative to prostheses.

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Published 09-15-2010 by Amanda Torres Price