top shadow
BODY



































Trade Readers:
I am a STORE BUYER or OWNER
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a CONSUMER
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand












current news

Bravada To Hit Calgary As Part Of Growth


VATA activewear.
VATA activewear.

(Filed Under wholesale Activewear News). With Calgary's robust economy and fitness-oriented culture, Bravada International sees the Canadian province as ripe for expansion. The health-oriented retail and media company-which opened its flagship Bravada Athletica store in Los Angeles this June and produces shows including “The Spin Crowd” on E! Entertainment and “Mel B; It's a Scary World” on the Style Network-announced plans to open its Canadian Bravada Athletica headquarters in Calgary. The company also said it hopes to open a Bravada Athletica store in the city before Christmas.

According to the company, Calgarians have one of the highest disposable incomes and are among the fittest populations in North America, making the city perfect for a Bravada Women's Athletica activewear store, which, like the Los Angeles store and e-commerce website, will sell activewear styles by Vata Brasil, a Canadian manufacturer. Canada as a whole, the company said, is experiencing economic growth and was not as impacted by the banking crisis as the United States. In addition, Danny Alex, CEO of Bravada International, grew up in the city.

Bravada also plans to establish a franchise network and expand the reach of its e-commerce website, BravadaWomen.com, across North America.

Daniel G. Langevin, COO and part-owner of Vancouver-based Vata Brasil, said the company is “more than pleased” to be working with Bravada. “They are very aggressive,” he said. “Danny Alex knows the fitness and performance industries very well, and he very well connected on the west coast. Mel B. [the former Spice Girl] is now associated with them, and was on the E! channel with Danny Alex wearing Vata Brasil. They are extremely well-connected with the Hollywood mileau, and as you know product placement is a part of marketing.”

Langevin reported that Vata Brasil plans to continue to collaborate with Bravada, and will be developing a private label collection for the company.

Bravada certainly makes use of celebrity endorsement on BravadaWomen.com. The site's homepage has images of Karina Smirnoff of “Dancing With the Stars” and Mel B. wearing the designs, which it describes as “sassy and sexy Brazilian style.”

Bravada International, formally Muscleflex Inc., is a Los Angeles-based public company. For further information, call (888) 999-8820, or e-mail Bravada@BravadaLtd.com.


more wholesale Activewear News >>

Published 09-16-2010 by Amanda Torres Price

Related Articles

VATA Targets Intimates Retailers at Curve
Bravada To Hit Calgary As Part Of Growth
VATA Brasil To Open LG Week


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow
*