(Filed Under wholesale Plus Size News). Curvy Kate is making its way across Europe. Following its attendance at Paris’ Mode City tradeshow this September, the British brand, which specializes in full-bust lingerie and swimwear, has added distributors and agents in France; Norway; Germany; Greece; and the Netherlands.
The new distributors are Socrates Stylianidis with Prisma S.A. Distribution in Greece, and Theo Westervoorde with Westervoorde Beach & Bodywear in the Netherlands. The agents include Marcel Fraiquin with M2 Sales in Germany, Francois Cornet in France and Lasse Dehner in Norway. The brand continues to seek partners in the United States; Spain; Italy; Russia; Finland; Denmark; Luxembourg; and Switzerland.
Curvy Kate called the new sales force “pivotal to the growth of the brand,” adding that this will help it reach a wider audience and offer individualized service by country. Curvy Kate said that the average bust size across Europe is growing, causing an increasing demand for its young, fashionable, full-bust styles.
Fraiquin reported that a brand like Curvy Kate is needed on the German market. “The niche market for plus-size bras is rapidly growing and Curvy Kate is perfect for meeting the customers needs. The brand offers a superb fit and a fashionable look that our German retailers are demanding,” he said.
Curvy Kate is already available in Australia, New Zealand, Canada, and over 300 stores in Britain including Bravissimo, Simply Yours and Fenwick. The company said it has doubled sales over the last year and expects growth to continue “with new retailers opening accounts every week.”
For further information, e-mail Hannah@CurvyKate.com.
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