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Pure Genius tailored bra, style #7539.
Pure Genius tailored bra, style #7539.

Added: Feb 2011




































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current news

Maidenform Goes Charmed


Charmed by Maidenform.
Charmed by Maidenform.

(Filed Under wholesale Shapewear News). Maidenform has launched a new collection of bras and panties, called Charmed, aimed at juniors who are seeking fit and fashion. Included are five bra silhouettes retailing for $24, with matching panties priced at $7 each and $25 per five-pack. The majority of silhouettes are available in sizes 32 through 36, A through D, and 38, B through D.

With details including removable halter straps, lace overlays and racerbacks, Maidenform said Charmed has something for every girl and her outfit. The company is offering neutral shades of champagne and petal pink, as well as brighter colors and prints with conversational-sounding names like Sea? and I Told You; as well as the more descriptive Shocking Pink and White Wonderland.

“Charmed is designed for young women everywhere who love pretty things, love feeling glam and love something special,” Eunice Byun, vice president of business development for Maidenform, said. “Whether it’s ultimate convertibility under their favorite slinky tees or super flat lace for no visible panty lines, our collection of bras and panties work for every girl’s wardrobe so that she looks and feels her best.”

Bras include the One Fab Fit; push-up racerback; One Fab Fit convertible bandeau; push-up with removable halter; and lace bandeau.

For further information, contact Maidenform by calling (212) 592-0700.


more wholesale Shapewear News >>

Published 09-23-2010 by Amanda Torres Price

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