(Filed Under wholesale Lingerie News). Offering more “intricate design,” extra pieces and lots of details for the money is the formula that Nicolas Attard, owner of the Oh La La Cheri and O Sexy brands, is using to dramatically increase sales at his company even during this difficult economy.
O Sexy, the lower-priced, sexier brand he launched earlier this year, “is doing fantastic,” Attard claimed during a recent interview.
“Today the consumer wants to have a great feeling about what she is buying. Before, she was buying two or three outfits. She was not that picky. Now she is buying just one, [and she wants] the best, the most value.”
In this new retail climate, “details make the difference” said Attard. To illustrate the point he showed BODY a babydoll from his O Sexy collection (style #1531, $9.95 wholesale). On the black front panel there are 36 embroidered, pink bows. In addition, on the front, back and garters of the garment we counted another 11 pink ribbon bows. The one-size-fits-most babydoll also comes with a g-string, adjustable shoulder straps and metal fixtures on the garter. It is packaged in a slick box printed in color with front and back photos of the garment; quite a lot of detail for the money.
Boyshorts with suspenders, (style #1311, $9.95 wholesale), also from the O Sexy collection, are another example of providing lots of details for the money. The stretchy boyshorts come with a key-hole back and long, adjustable suspenders. We counted a total of 44 rhinestones on the suspenders and an additional 18 rhinestones on the eye mask that comes with the garment.
For further information, contact Oh La La Cheri in Miami, Fla. by calling (305) 531-2929.
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