(Filed Under wholesale Men's Underwear News). On September 24, BoyRio invited consumers to San Diego-based men’s store House Boi to celebrate the in-store launch of its latest underwear styles. David Laing, president and owner of the Brazilian-inspired men’s underwear and swimwear brand, estimated that over 100 guests stopped in for underwear giveaways, Mardi Gras beads and Svedka vodka drinks.
“It was great to meet some of our swimwear fans in person and introduce them to our underwear line,” he said. “It was great to support our brick and mortar retailer, but above all, it was amazing meeting the consumers and getting their vital feedback and compliments; very inspirational.”
The initial launch includes the Xtreme low cut brief, full brief and Brazilian jockstrap brief, running in sizes S through L and retailing from $22 to $27.
For further information, e-mail David@BoyRio.com.
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