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current news

Mann Says Breasts Are Back


Linea Intima store
Linea Intima store

(Filed Under wholesale Lingerie News). Liliana Mann, owner of Linea Intima, an Ontario-based intimate apparel boutique chain, has released the Underworld Report: a breakdown of the intimate apparel trends we can expect to crowd the streets next spring.

As we already noticed occurring in recent seasons, lingerie will continue to cross into outerwear, and vice versa, Mann said. “Fashion’s love affair with lingerie is still going strong and we’re seeing lingerie evolve to include more crossover elements, as the boundaries between intimates and streetwear continue to blur.”

With 1950’s silhouettes still going strong throughout the fashion world, Mann isn’t the first to note that the era’s celebration of curves is also back in style. As we saw on the fall runways, designers like Jean Paul Gaultier and Louis Vuitton, among others, featured some curvier models, leaving everyone to wonder whether the waif look is finally out.

“It’s no secret that breasts are back in business-in a BIG way!” Mann’s Underworld Report reads. “A celebration of womanly glamour, in all its curvaceous glory, has lingerie designers continuing to mine the archives for inspiration. The fervor of all things ‘Mad Men’ continues to fuel this trend.”

Complementing these retro curves trend are throwback silhouettes like full coverage and pointy-cup bras, seamed cups; bustiers; high-waist briefs and cinched waists in lightweight fabrics, laces and fashion colors for a “modern spin,” according to Mann. She named Hanky Panky; Pleasure State; Lejaby; and Chantelle as brands that are producing these silhouettes.

Shapewear continues to evolve, Mann reported, with Bodywrap and other brands moving further and further away from the girdle with fashion-forward prints and vintage-inspired florals. As noted in several BODY articles over the past year, other brands trying their skills at fashion and lingerie-inspired shapewear include Sassybax, Shear Enterprises and Shapeez among several others.


more wholesale Lingerie News >>

Published 10-20-2010 by Amanda Torres Price

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Mann Says Breasts Are Back
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