(Filed Under Fashion News). After signing distribution agreements in Britain, Russia and Italy within the last six months, Seven ‘til Midnight is hitting a little closer to home.
On October 1, the sexy intimate apparel and costume brand, produced by Carrie Amber Intimates, signed a distribution agreement with Canadian company Benatex. Its merchandise is available immediately in the region.
Vinh Luong, director of sales and marketing for Carrie Amber, described the deal with Benatex as part of a larger growth strategy for the brand. “Seven ‘til Midnight is an emerging leader in the intimate apparel and costume industry. Entering the Canadian market is part of our global expansion plan,” she said. “Benatex has a sterling reputation in the industry and shares our commitment to providing impeccable customer service. We are proud to start this distribution partnership with them.”
But despite this global growth plan, Seven ‘til Midnight also wants to strengthen its sales team domestically. Although it already has sales representation nationwide, the brand is looking for additional reps. in N.J. and N.Y. “As a rapidly growing lingerie and costume brand, we feel like now is the perfect time to increase our sales team,” Luong said.
She said the company seeks reps. “that are passionate and committed to the brand. They should also exemplify our company’s core values, which includes integrity, informing and inspiring our customers about our products and providing impeccable customer service.”
Carrie Amber produces over 500 styles of costumes, lingerie, hosiery and accessories under the Seven ‘til Midnight label each season, including the Baby Got Curves plus-size women’s line. The company describes the contemporary brand as offering on-trend designs, impeccable craftsmanship, bold colors and eye-catching prints.
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