(Filed Under wholesale Men's Underwear News). Aussiebum is helping men fake even greater assets this fall.

The Australian men’s underwear maker has upgraded the WonderJock, its line of crotch-enhancing underwear first launched in 2006, which the company said has since sold a half a million pairs worldwide. Now called the WJ Pro, the re-introduced line features the original patented size-enhancing technology, but with greater lift and visual effect, according to the company. Additionally, the line now includes Aussiebum’s new Free-Swing technology, which the company said provides “greater sway freedom whilst maintaining superior comfort and support!”

The WJ Pro line consists of a brief, trunk and newly launched jockstrap, available in sizes XS through XXL at a retail range of $17.70 to $21.64. It will hit the company’s website on October 26, and will also be sold in stores, including Britain-based Selfridges and Harrods.

Sean Ashby, founder of Aussiebum, said the company decided to upgrade the best-selling line due to customer demand. “Just as the Aussiebum Wonderjock came about as a result of customer feedback, so too does the new upgrade model, the Aussiebum WJ Pro. Technological advances in fabric development and structure means that [the line] is made from the most luxurious cotton available. The underwear is even more comfortable and, combined with the advanced technology, offers even more support.”

more wholesale Men's Underwear News >>

Published 10-25-2010 by Amanda Torres Price