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current news

Ed Hardy Intimates Expands

(Filed Under wholesale Lingerie News). In early January 2009, Ed Hardy moved into a larger office in the same building.

To accommodate their "growing" business, the company is seeking sales representatives to work in-house. Candidates should be team players with a passion for the brand. Although fashion experience is a plus, the company's chief merchandiser, Mary Llamas, said: "we are definitely open to people from outside of the industry, and aim for a staff with a variety of viewpoints and backgrounds."

On the marketing front, the company is working to promote the full spectrum of their sleepwear, loungewear, as well as intimate apparel business. Llamas said: "a lot of people do not realize that we carry lounge and sleepwear, and that a lot of our products can even be worn as daywear!"

They will launch a re-vamped "more user-friendly" website in time for the When I Move you Move Las Vegas show in mid-February. For Valentine's day, they are promoting their tattooed mesh group with products including a g-string, camisole with adjustable straps, thong, bikini, and robe, which they did a "soft launch" of for the holiday season. Prices range from $12-$47 for wholesale, and $26-$105 for retail in sizes XSS and ML for the robe, and XS-L for the other pieces.

Ed Hardy is an intimate apparel, loungewear, sleepwear, and swimwear company known for graphic prints. For more information, contact Mary Llamas: (213) 250-0022.

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more wholesale Lingerie News >>

Published 01-15-2009 by Amanda Torres Price

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