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current news

Lane Bryant Launches Back-Smoothing Bra


Lane Bryant's Cacique Unlined Back Smoothing bra.
Lane Bryant's Cacique Unlined Back Smoothing bra.

(Filed Under wholesale Plus Size News). Lane Bryant is calling its new Cacique Unlined Back Smoothing bra “the ultimate in comfort while providing a smooth silhouette from front to back-perfect under soft sweaters.”

According to the plus-sized retailer, the full-coverage, unpadded style is the first bra made with Lycra 2.0 technology: a patented process that enhances comfort, stretch and fit retention. It is available in sizes 36C through 46DDD for $36 retail. The company is offering it five shades of purple; green; black; white; and mocha.

“[This is a] very supportive, comfortable and beautiful bra that will quickly become any woman’s favorite piece of lingerie,” Lauren Tessaro, vice president and merchandise manager of Lane Bryant’s Cacique lingerie brand.

Lane Bryant and Cacique styles are available at approximately 750 Lane Bryant stores and Lane Bryant Outlet stores, as well as LaneBryant.com. Charming Shoppes Inc., a company specializing in plus-size women’s retail, owns and operates Lane Bryant.


more wholesale Plus Size News >>

Published 11-02-2010 by Amanda Torres Price

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