(Filed Under Event News). On the evening of Tuesday, November 3, intimate apparel executives gathered for the Intimate Apparel Square Clubâs annual H.U.G gala, this year honoring Maurice Reznik, president and C.E.O. of Maidenform, and Dr. Mathew Lee, M.D., former chairman of the Howard A. Rusk Institute of Pediatric Medicine at NYU Langone Medical Center.
The annual New York City eventâheld this year at rooftop venue 230 Fifth Penthouseâbenefits the Rusk Instituteâs pediatric unit, and honorees are required to raise funds in support. According to organizers, Maidenform went âfar and beyondâ fundraising expectations, with efforts including an employee iPad raffle in support of the H.U.G awards; charity sample sales at each of the companyâs domestic offices; and an âE-spotâ on the Maidenform website encouraging customers to support the H.U.G and directing them to the IASC website. Additionally, the company reported that many of its employees donated individually to the cause.
Maidenformâs guest of honor was Janie Bryant, the Emmy award-winning costume designer for âMad Menâ and new wardrobe expert for Maidenform, who just published the style advice book âThe Fashion File,â featuring advice on proper foundations and favorite Maidenform pieces. The company also arranged for comedian Ray Ellin to be the master of ceremonies for the event.
Also in attendance were additional Maidenform executives and staff members, as well as representatives from Wacoal; Carroll Textiles; Rago; TC Fine/Cupid; Macra Lace; Barry Ross Intimate Connections; Fair Lane Industries; and other companies. In addition to catered hors d'oeuvres, young women dressed in classic âCigarette Girlâ garb walked the event, their âcigaretteâ boxes filled with the more youthful treat of candy.
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