(Filed Under Wholesale Swimwear News). A.H. Schreiber Company, a New York City-based swimwear maker, has hired Rod Beattie to develop a contemporary brand for the Cruise 2012 season, which the company will introduce at next July’s Miami SwimShow.
Beattie, a swimwear designer with more than 20 years of experience in this field, recently left Los Angeles-based Apparel Ventures Inc., where he developed the La Blanca swimwear label for the past 17 years. Previously, he designed swimwear for the Anne Cole collection from 1994 to 1999; at that time a division of Warnaco Inc. He will design for A.H. Schreiber out of Los Angeles, where he resides.
“Rod’s talent for design and passion for the swimwear business, combined with his long-term success rate, are the primary reasons we sought him out create this new label,” Avram Schreiber, president of A.H. Schreiber, said. “We are delighted that Rod has joined our team and look forward to building a successful business together.”
The company has not yet released information on which retail market Beattie’s line will target. Currently, A.H. Schreiber produces brands and private label collections for chain and department stores of all levels, with customers including Walmart; Target; Sears; Macy’s; Neiman Marcus; Nordstrom; and Bloomingdale’s, among others. In addition to company-owned brands like Longitude and Robby Len, it also has the swimwear license for Badgley Mischka.
A.H. Schreiber is a third generation, family-owned manufacturer that switched from making lingerie to swimwear in the 1960’s. The company said that gross sales are presently over $100 million, and it produces approximately 12 million swimsuits annually.
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