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current news

Audace Intros. Turkish Brand


Doreanse style, available on Audace.com.
Doreanse style, available on Audace.com.

(Filed Under wholesale Men's Underwear News). Since adding Doreanse from Turkey last month, Pablo Manzur, owner of men’s underwear e-commerce website Audace.com, has been impressed with his customer response.

“We are extremely excited about [Doreanse],” said Manzur. “In the very short period since [the brand] was introduced, customers have already reordered items. They are buying different styles depending on their tastes; Doreanse offers everything from comfortable to sexier styles. Although everything has been popular, I would say the boxers in their Swift line is the best-selling style, followed by the Swift trunks and shirts. [The brand’s] sport shirts, which come with matching boxers and briefs, have also been very well-received.”

Manzur described Doreanse as unique in producing silhouettes made from a cotton/Modal blend at an accessible price range of $10 to $20. “This is a very low price point for Modal fabric; men’s underwear made from it usually runs from $18 to $30,” he said. “[Customers are getting] a very soft, very breathable fabric made from natural fibers. Another unique aspect of the brand is they make a lot of bikini styles with thinner waistbands than the classic men’s waistband, resulting in very comfortable garments.”

Doreanse trunks, boxers and thongs run in sizes S through XL, which Manzur called “true to American sizes.” Although Audace.com is the first retailer to offer Doreanse in the United States, he reported that the 11-year-old brand is already well known in Europe and beyond, and can be found in stores in France, England and Australia, among other countries.


more wholesale Men's Underwear News >>

Published 11-18-2010 by Amanda Torres Price

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Audace Intros. Turkish Brand


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