(Filed Under wholesale Lingerie News). Biatta, a lingerie maker that prides itself on offering affordable fashion, is going upscale with the launch of the Bella Noire collection, hitting stores in fall 2011.
The vintage-inspired contemporary line retails from $35 to $120; a higher price bracket for Biatta, which usually targets the mid-tier department store market with most bras retailing from $18 to $20. Silhouettes include silk and cotton bras; bralettes; bottoms; rompers; tops; boleros; wraps; babydolls; peignoirs; and others. They run in sizes 32A through 38D, with select bras available in DD, and S through XL.
“We have been developing this line for some time and really took our time creating something special,” said Amy Berliner, C.O.O of the company. “We saw the opportunity to enter the boutique business as well as enter some better department stores. This new collection also provides a perfect platform to continue our global expansion as we can offer a different product and price point to current and potential international customers.”
Rather than the vibrant shades often seen in Biatta’s merchandise, the company said it chose a more subdued “yet colorful palette” when designing Noire, with black, off-white and gray also seen. The company described the collection as pretty and feminine with a retro glam, punk edge; “making reference to special people and places; London, Paris, Galiano, Bridget Bardot meets Lady Gaga.”
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