(Filed Under wholesale Socks News). Karen Bell, founder and co-owner of K. Bell Socks, sees Internet marketing as a huge contributing factor to the wave of the future.
The Inglewood, Calif.-based company has been honing in on its Internet presence, which includes a Facebook fan page, a blog and a website, over the last year. “We’ve had these for several years, but over the last year we have re-done everything, re-launched it and generated a lot of interest,” Bell said. “All three [outlets] play off each other, and generate a great energy. We get to hear directly from our fans, get great feedback and our designers can communicate directly with our customers: It’s so fun. We’ve developed enormous brand recognition, and hear what’s working and what we are doing right.”
To stay on top of the social networking, blog and website, K. Bell has appointed a department to focus solely on these arenas. “This has been wonderful,” Bell said. “[With the department], we are in chronic update mode and able to keep everything current.”
In its design direction, K. Bell is introducing many styles in its spring 2011 line that reflect current trends, including loose, slouchy socks, flowery motifs, black and white shading, and anklets to complement the high-heel trend that has been popping up on the runways. The line will retail from $5 to $16, and includes no-show socks, short socks, knee-highs and tights.
“Sock pattern trends have [currently] been reflecting the ready-to-wear trends, which is very exciting because there tends to be a lot of interest in legwear when this happens. Consumers tie their legwear into their whole look,” Bell said.
In addition to standard sizing from 9 to 11, K. Bell has introduced extended sizes recently. “They have been very popular. There are many women with longer feet [who have been interested in our extended sizes]. This has been a great addition to our core business,” Bell said.
Overall, she described the environment at K. Bell as positive, adding: “We are looking forward to a great year.”
Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.
NOTE: Your Email will not be displayed.