(Filed Under wholesale Lingerie News). Baci Lingerie has signed an exclusive distribution partnership agreement with ABS Holdings Inc., which, according to its website, is the largest adult wholesaler in the UK.
The terms of the agreement include opening a minimum of 50 Baci Lingerie mono brand stores and creating multi-million dollar sales turnover per year. Baci Lingerie said it selected ABS Holdings after meetings and negotiations with nearly every UK distributor because the company has more than 30 years of experienced success and complements Baci Lingerie’s mission to deliver the highest quality sexy and erotic luxury for the lowest prices on the market. ABS Holdings will distribute the brand through its wholesale division and retail stores under the Baci Lingerie UK Ltd. name.
“With the UK market being a key market for us we are extremely proud and excited to have the biggest wholesaler in the UK as our strategic partner,” said Robert Rosen, C.O.O of Baci Lingerie. “ABS Holdings is a proven leader in the UK and Baci Lingerie was seeking a partner who not only has the logistical capabilities to distribute all of our brands and products but who also shares our goal of becoming number one in the UK in the lingerie market.”
Tim Hemmings, chief executive of ABS Holdings, also expressed his confidence in the partnership. “We’re delighted to be partnering with Baci Lingerie, and very much looking forward to launching the brand to the UK trade in the New Year,” he said. “Our unrivalled experience and efficient operational capabilities make ideally placed to deliver the ambitious and exciting program of rapid growth planned.”
Baci Lingerie is looking forward to meeting new partners and developing relationships at the Salon International de la Lingerie Paris in January 2011.
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