(Filed Under wholesale Lingerie News). For the Rhonda Shear Intimates core catalog launching next January, Rhonda turned to Dick Zimmerman, a celebrity portrait artist/photographer and friend.
Zimmerman is known for his photographs of Mohammad Ali, Michael Jackson and other celebrities, but has focused on portrait painting in recent years. However, when he ran into Rhonda after moving from Los Angeles to Tampa Bay, Fla., she convinced him to shoot the new catalog. The two first met in the 1980’s and he shot photographs of her throughout her time as the host of “USA: Up All Night.”
Marie Crane, director of marketing for Shear Enterprises LLC, the parent company of Rhonda Shear Intimates, described the catalog as “dark and romantic with Dick’s signature extreme lighting.”
Included are about 70 of the company’s core styles in six collections, with a focus on the lingerie-inspired shapewear and intimates seen in the new Shear Noir collection. Seamless separates, basics, sleepwear and loungewear are also featured.
The catalog includes direct-to-consumer styles sold on HSN, as well as a focus on the retail market, which the company is growing.
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