(Filed Under Adult News). With the goal of expanding its market share in the United States and opening up the South American market, LELO Inc. has hired Eliane Said as sales and account manager.

“I am very happy to inform you that as of December 1, I joined LELO Inc.,” Said wrote in an e-mail.

She revealed several new developments for the Swedish company, including those outside of its pleasure object niche. According to Said, LELO will launch “a very sophisticated” loungewear collection at this February’s CurveNY.

She reported that the company is also introducing a waterproof line of pleasure objects, and Flickering Touch, a line of massage oils with 24-karate gold flakes.

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Published 12-09-2010 by Amanda Torres Price