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A look from Seven ’til Midnight. A look from the bridal collection. A look from the bridal collection. A look from the bridal collection. A look from the bridal collection.
A look from Seven ’til Midnight.

Added: Jun 2012
A look from the bridal collection.

Added: Apr 2012
A look from the bridal collection.

Added: Apr 2012
A look from the bridal collection.

Added: Apr 2012
A look from the bridal collection.

Added: Apr 2012




































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current news

Seven ‘til Midnight Evokes James Bond


The back cover of the spring 2011 collection catalog.
The back cover of the spring 2011 collection catalog.

(Filed Under wholesale Lingerie News). To draw both American and international audiences to its spring 2011 collection, Seven ‘til Midnight, Carrie Amber Intimates’ sexy brand, needed inspiration with global appeal.

The brand found it in James Bond, and has introduced a line and catalog based on the fictional spy’s “Bond Girls.” What this amounts to, the company said, is a collection that epitomizes sex appeal and the Bond Girl’s blend of sass and glamour.

“Each season, we try to deliver a fantasy to our clients,” said Vinh Luong, director of sales and marketing for Carrie Amber. “As we have expanded internationally over the past year, this season we needed an inspiration that represented sex appeal and glamour to both international and American audiences, which James Bond and the Bond Girls certainly do.”

The spring 2011 lingerie catalog consists of 300 pages to accommodate the nearly 50 percent increase in styles over last spring. They fall under a number of groupings, including the new category of shapewear.

Luong described shapewear styles as sexy and lingerie-inspired; a trend in this category. The grouping consists of black styles printed with a hot pink overlay designed to look like lace. Included are bottoms, torsettes, thongs and bodysuits wholesaling for up to $13.

Luong added that Seven ‘til Midnight increased its bustier, corset, accessory, sleepwear, hosiery and plus-size offerings for spring 2011. The company worked to keep the collection competively priced, with retail prices starting at $15 for teddies and most lingerie selections retailing for under $35. Seven ‘til Midnight’s regular sizes run from S through XL, while plus-size styles in the brand’s Baby Got Curves line run from 1X/2X to 3X/4X.

Many of the collection’s groupings have Bond-based names, like License to Kill, dominatrix-evoking silhouettes made from liquid lame; and Spy Who Loved Me, the collection’s romantic side, with soft pinks and rose prints, paired with lace and bow accents and hints of black.


more wholesale Lingerie News >>

Published 12-13-2010 by Amanda Torres Price

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