(Filed Under wholesale Shapewear News). Intimate apparel designers rarely market their styles as ‘unisex,’ but Julie France sees a place for a women and men-friendly style in its line.
After launching its first men’s product earlier this year, the shapewear division of Eurotard has developed the Unisex V-Neck Body Support T-shirt. The company said it is launching the product as part of its 2011 collection due to market demand from both men and women for V-Neck layering T-shirts.
Julie France described the new style, which is available in shades of black and white, as engineered with its innovative, seamless 3-D performance technology, offering an integration of fashion and function. As in all of its bodyshaping products, the company said it used an advanced microfiber to “keep you comfortable and confident by creating a flawless physique.” The T-shirt runs at a suggested retail price of $72 and is available in sizes S through XL.
Julie France added that it designed the style to flatten the stomach, support the lower back and improve posture. In addition to a layering piece, the company recommends it as workout apparel because of its breathable fabric, moisture-wicking properties and structural support of the wearer’s core muscles.
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