(Filed Under Wholesale Swimwear News). Italy-based Parah S.p.A., a leading producer of swimwear and underwear, is launching its men’s underwear collection for the Autumn/Winter 2009/10 seasons, which will be previewed at the Salon International de la Lingerie in Paris late January.

The key concept underlying the new Parah Uomo collection, nicknamed “intimate chromotherapy,” is “underwear that sports new colors and maintains its characteristic comfortable fit, while perfecting styles and look,” said the company.

The new products are available in shades of green and dark purple which join the undying classics of black and white. Garments are embellished with new patterns such as snakeskin and floral in tones of purple, anthracite, blueberry and black.

Look out for Uomo’s next seasonal novelty: signature pajamas, which will feature solid colors, striped and checked patterns.

For further information, email info@parah.com.

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Published 01-16-2009 by Bruna Fernandes