(Filed Under Retailer News). Q&A with Rebecca Sanfir-Krihali, owner & key buyer of Sara’s Lingerie, a specialty boutique in Studio City, Calif.
President: Isaac Sanfir
Corporation name: Sanfir
Number of stores: 1
Square footage: 2,058
Year opened: 2009
Amanda Torres Price, BODY: Describe your store.
R.S.K.: Any outfit is essentially dependent on proper, well-fitted and proportional undergarments. Sara’s Lingerie’s highly-trained staff will guide the client in choosing undergarments that are flattering and functional. [Our] philosophy is that every woman is elegant, attractive and confident when she wears the perfect undergarments. Our goal and passion is to find you the right fitted lingerie that will work magic and make you feel fabulous instantly! [We specialize in] hard-to-find bra sizes from 32A to 46H; post-surgical fitting; posture correction; first bra fitting; bridal lingerie; breast equalizers; custom styling; studio services; and alterations.
A.T.P.: What makes your store special?
R.S.K.: From the minute a client walks in, it is obvious that Sara’s Lingerie is much more than just an undergarment store! You will experience a one-on-one personal fitting, measuring and altering to your specific shape and needs. Sara’s Lingerie has a large variety of sizes, brands and services. You can say that this store is one-stop destination for women’s undergarment needs.
A.T.P.: What brands are important to your store?
R.S.K.: [Many including] Hanky Panky; Huit; Andres Sarda; Conturelle; Cotton Club; Dolce & Gabbana; Empriente; La Perla; [and] Aubade.
A.T.P.: What is your price range?
R.S.K.: $87 to $900
A.T.P.: What does your average customer spend per visit?
R.S.K.: $200 to $300
A.T.P.: Who is your customer base made up of?
R.S.K.: Women of all ages and sizes: brides; mothers; grandmothers; celebrities; post-surgery; ‘first bra;’ and more.
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