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A look from Sassybax. A look from Sassybax. Sassybax’ shaping tank. Sassybax’ shaping tank. Styles from the Sexy Lingerie Collection by Sassybax.
A look from Sassybax.

Added: Jun 2012
A look from Sassybax.

Added: Jun 2012
Sassybax’ shaping tank.

Added: Jan 2012
Sassybax’ shaping tank.

Added: Jan 2012
Styles from the Sexy Lingerie Collection by Sassybax.

Added: Oct 2011

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current news

Sassybax Invites Consumers To BYOB

Sassybax BYOB style.
Sassybax BYOB style.

(Filed Under wholesale Shapewear News). When Sassybax says BYOB, it is referring to a bra, not beer.

The Los Angeles-based company has introduced the BYOB (Bring Your Own Bra) Mid-Thigh Miracle Shaper with an open-bust camisole intended for wear with a separate bra. Available in black and nude, the style will hit stores this month at $78 retail and sizes S through XL. It offers medium to firm control.

Sassybax called the BYOB ideal for any woman who wants the freedom of choosing the proper bra for each outfit, while wearing the same bodyshaper. “Never worry again about trying on a shaper that fits in the waist but not in the bust,” the company said. “For that matter, never worry again about wardrobe limitations because the bra in your built-in shaper doesn’t go with that new cocktail dress. No matter your bra size or the occasion, this bottom boosting, tummy tucking, thigh trimming, confidence-enhancing shaper is your ultimate weapon against the battle of the bulge-no surgery necessary.”

Launched by Amanda Horan Kennedy in 2004, Sassybax produces shapewear under the seamless Classic collection and lingerie-inspired Pretty collection, as well as accessories. The company’s full range of sizes is S through 2X with prices running from $18 to $118. Luxury retailers, boutiques and e-tailers through the U.S. carry the brand.

more wholesale Shapewear News >>

Published 01-10-2011 by Amanda Torres Price

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