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Convertible bikini in Ocean, pre-spring 2011.
Convertible bikini in Ocean, pre-spring 2011.

Added: Jan 2011

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Veronica Brett Goes Grecian

Veronica Brett convertible bikini in ocean.
Veronica Brett convertible bikini in ocean.

(Filed Under wholesale Mastectomy News). Patricia Brett, founder and designer of post-mastectomy swimwear label Veronica Brett, drew inspiration from Grecian goddesses in developing her second collection for pre-spring 2011.

What this amounts to, Brett said, are “luxurious fabrics and elegant drapings” in black, bronze (“sunset”) and blue (“ocean”). New styles include the Convertible Bandeau Bikini, retailing at $178 and available in sizes 2 through 14, which can be worn as a strapless, halter or asymmetrical style, and was designed to provide neck coverage for women who have undergone radiation or have concavity of the chest due to a mastectomy. A coordinating $78 Sarong runs in one-size-fits-most.

Veronica Brett also carried over two one-pieces from its first season; the Halter, which retails for $198 and runs in sizes 2 through 16; and the Wrap, also priced at $198 and available in sizes 4 through 16.

Patricia Brett created Veronica Brett as a designer swimwear alternative for breast cancer survivors and “pre-vivors;” women who undergo preventative mastectomies due to high risk factors for breast cancer. Patricia, is a “pre-vivor,” and underwent a mastectomy at the age of 39 after testing positive for the BRCA1 gene: a breast cancer susceptibility gene. The company is named after her aunt who died of breast cancer 35 years ago.

She sees the label as filling a gap in the post-mastectomy swimwear market, which she sees as behind the times. “The options currently on the market are geared to the previous face of breast cancer, a woman diagnosed in her mid-60’s,” she said. “Women are being diagnosed at ever younger ages, but the fashions available for these women have not kept up with this change in demographics.”

Five stores currently carry Veronica Brett, consisting of Boutique at Memorial Sloan-Kettering, Town Shop, Underneath It All and Underneath It All Too in New York City; and Suzanne Breast Care Boutique in Englewood, N.J. The company donates 10 percent of each swimsuit sold to and Young Survival Coalition (YSC).

more wholesale Mastectomy News >>

Published 01-11-2011 by Amanda Torres Price

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Veronica Brett Goes Grecian

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