(Filed Under wholesale Men's Underwear News). Rhonda Shear Intimates is bringing the silky touch of its Butterknit fabric to men. As part of the 2011 collection, the brand has added the Butter-Me-Up range for men to its D-lites collection.
It encompasses a boxer, boxer brief and loungepant made from Butterknit, which Marie Crane, marketing manager, described as a nylon/spandex blend with a high thread count, resulting in a silky, cool texture. All three styles will run in sizes XS through XL and are available in the shades smoke, black and navy.
“This uniquely comfortable fabrication has been staple in the line for years, but these will be the first ever men’s styles featured in this line or in the Rhonda Shear Intimates line,” Crane said.
Rhonda said she decided to add men's styles due to requests. "I kept getting e-mails from men that bought butterknit for women, saying they loved the fabric, and could I try to do some undergarments for [them]," she said. "Then we had some of the young men in our shipping department feel the fabric, and they thought it was the 'coolest' thing they had ever felt, so that was all it took.
"We developed the pieces and I know they are going to be a core item for us...and I know the ladies will like cuddling up to the Butter-Me-Up collection [...] It feels like a combination of a rose petal and whipped cream: yum!"
Overall, D-Lites includes 21 styles, 16 of which are made from Butterknit. The majority of styles by Rhonda Shear Intimates run in sizes XS through 4X.
The Rhonda Shear Intimates team (led by Rhonda) will show the entire 2011 line at next month’s CurveNV and CurveNY. Crane described the line as nearly double the size of last year’s, with increases in shapewear, seamless, separates and other categories, and the addition of the 16-piece Shear Noir range of bodyshaping lingerie.
All styles are featured in the 2011 Rhonda Shear catalog, shot by celebrity photographer Dick Zimmerman. Retail prices run from $9.95 to $199.90, depending on the style, with shapewear priced from $19.95 to $42.90, bras under $30 and sleepwear items averaging at approximately $40.
Shear Enterprises LLC produces intimate apparel under the Rhonda Shear Intimates label.
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