(Filed Under wholesale Lingerie News). Electric Lingerie has hired Zach Goode, formerly of Sik World, as national sales manager to replace Ross Kirsh, who is no longer with the company.
Electric said Goode has 13 years of experience in national clothing sales, adding that during his time as national sales manager of Sik World he helped turn the T-shirt start-up into a multi-million dollar global enterprise.
“Electric is growing constantly, creating multiple new lines and of course manufacturing and distributing Hustler Lingerie,” Elan Rofé, president of Electric Lingerie, said in a statement about the new hire. “With Zach, we have found a consummate professional with over a decade of experience in the industry, who also has the intelligence and enthusiasm to keep up with our blinding pace of development.
“His demeanor with customers, his ability to push new products and quite honestly the numbers he has done over the years, all give me great confidence. We’re excited to welcome him to the Electric team.”
Goode will handle sales for the Electric, Hustler, Blue Line Men’s Underwear and Last Lixxx Adult Novelties labels. He described joining Electic as “a dream position.”
“It seems like this was destined to happen. I’ve been friends with Elan and Electric Lingerie for years—ever since we first met at the 2003 International Lingerie Show,” Goode said in a statement. “We’ve shared trade booths, they’ve sponsored my band’s tour, and we’ve always looked for an opportunity to work together […] I couldn’t be more excited to take this company to the next level.”
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