(Filed Under wholesale Lingerie News). In the interest of broadening its reach, Titlion is dividing its product line into two brands; Fearless & Fun Lingerie and Apple Pie Intimates.

The Pennsylvania-based company will continue to sell the crotchless panties and other racy bedroomwear it is known for under Fearless & Fun, while Apple Pie will encompass everyday sexy panties, including thongs and Brazilian bikinis.

Titlion will exhibit both lines at this April’s ILS, but will market them separately. “There will be different flyers and promotional materials for each brand,” said Thomas Bonnet, president of the company. “”Each line is for a different marketplace and retailer, so it makes sense to market them separately.”

The Fearless & Fun range, which is currently shipping, includes 134 styles, including a variety of crotchless panties and select everyday panties, lingerie sets, bodysuits, teddies, sleepwear and swimwear. It wholesales from $4 to $7 for panties and $10 to $18 for lingerie sets. Swimwear runs in sizes S/M and M/L, while the rest of the line runs in one-size-fits-most.

According to Bonnet, the biggest change for the three-year-old company with Fearless & Fun is its variety. “We have gotten more sophisticated and added new categories; we used to just manufacture panties, but there was a huge demand for some other very sexy lingerie styles,” he said. “Our crotchless panties are still our most popular item because they are the least expensive, but many retailers also purchase our newer categories.”

The Apple Pie Intimates line will ship by the end of March. The company has not yet finalized price points, but sizes will be S/M, M/L and XL.

Titlion’s products are made from European fabrics. The company offers retailers services such as no minimum order, a stock status feature on the website where they can see “real-time” inventory availability, bulk ordering and a drop shipping program.

more wholesale Lingerie News >>

Published 01-19-2011 by Amanda Torres Price