(Filed Under wholesale Activewear News). A few years ago, yoga instructor Joanna Rajendran noticed that she wasn’t the only one wearing men’s tank tops to class.
Although she saw plenty of cute women’s yoga tank tops on the market, they did not give the coverage of men’s shirts when she lifted her arms during practice. So in 2009, she teamed up with her brother Jonny Rothschild, founder of ProGo’s, a screen-printing and embroidery maker, to start Our Love Yoga.
Today, the company’s graphic T-shirts and pants are available in 63 activewear and yoga studios nationwide, including Paragon Athletic Goods, Equinox Fitness, YogaWorks and MGM Grand Resort stores. Styles run in women’s sizes S through XL and wholesale from $12 to $56.
For spring/summer 2011, Our Love Yoga is introducing a collection of 17 styles inspired by “Love and Balance,” with several looks that are built around the fourth Chakra; unconditional love. “We want people to have a balance of comfort and fashion with multi-purpose,” Rajendran said. “[This is seen in our] T-shirt dress and tank dress, which can be worn with work-out pants, with heels to go out or on the beach as a cover-up.”
The company is also in the process of restructuring its website, OurLoveYoga.com. In addition to its branded apparel, upon completion the site will feature information from yogis, including Rajendran, as well as upcoming yoga workshops and events.
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