(Filed Under wholesale Shapewear News). Leonisa, an international intimate apparel manufacturer with a growing presence in the United States, will display its latest bodyshaping and breast-enhancinig innovations at this winter’s CurveNV and CurveNY, including 50 shapewear styles and 30 push-up bras.

The Leonisa team will show their newly launched bodyshaping line, Seamless Shapewear, which wholesales from $16 to $28 and is available in sizes S, M/L and XL.

According to Claudia Ovalle with Leonisa USA, the medium compression styles in the new line are invisible under clothing, and offer a lighter feel than the company’s previously launched styles in the category. “Many customers describe the shapewear as light, comfortable, slimming and unnoticeable,” she said.

The line targets middle-to-upper class women from ages 30 to 55 of a small to medium build. Leonisa recommends it for everyday, post-partum or post-surgical use. Retail customers include Tootsies in Houston, Tex. and Personal Touch Lingerie in Monterrey Park, Calif. Bottom styles like the seamless hiphugger bodyshaper are designed to control the hips, thighs, belly and back while shaping the rear. The line also includes vests designed to shape the abdomen and back.

In lingerie, Leonisa will show its new Extreme Push-up bra line, which Ovalle described as offering more natural-looking and comfortable breast enhancement than the company’s former push-up styles, as well as more silhouettes and colors. It is available in sizes 32A through 40D and wholesales from $20 to $36.

The bras also offer wearers the choice of less or more enhancement, as several include air pads that can be adjusted up to the high push-up setting, which increases the wearer’s bust by one cup size. Other styles come equipped with multi-way straps that can be pulled to the front for added cleavage, or an inner sling with three different enhancement levels.

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Published 01-27-2011 by Amanda Torres Price