(Filed Under Fashion News). Iconix Brand Group Inc. has named actress Vanessa Hudgens the face of its Candie’s juniors brand, which is exclusive to Kohl’s.
Hudgens, known for her leading role in “High School Musical,” is featured in Candie’s multi-media advertising and marketing campaign. It will debut in the March issues of fashion and lifestyle magazines, as well as Kohl’s outdoor billboards, in-store graphics and other marketing vehicles.
Hudgens will also make personal appearances on behalf of Candie’s and attend a launch party for the brand.
“Candie’s enjoyed a fantastic partnership with Britney Spears these past two years and for 2011, we proudly introduce our newest Candie’s girl, Vanessa Hudgens, ushered in by none other than Britney herself,” said Dari Marder, chief marketing officer of Iconix. “The campaign creative was inspired by Twitter with Vanessa offering fans behind the scenes-like photos and sound bites about each shots.”
Candie’s styles include lingerie, swimwear, sleepwear, fashion apparel and more.
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