(Filed Under wholesale Costume News). Baci Lingerie is introducing its first collection of costume lingerie at Spectrade’s International Lingerie Show (ILS), scheduled for March 28 to 30 in Las Vegas.
Rather than a seasonal focus, the company described Dreams by Baci Lingerie as ideal for wear all year long and available at “a revolutionary price point.” Baci Lingerie invested over $3 million in video and photo productions that it is launching to accompany the line’s styles. View a video here.
“As the main sponsor of the International Lingerie Show we felt that this is the perfect platform for us to debut Dreams by Baci Lingerie and display it to the world,” said Robert Rosen, COO of Baci Lingerie. “Dreams by Baci Lingerie will include 150 styles of lingerie costumes that were designed to create a world of fantasy and desire around the collection.”
Dreams by Baci Lingerie’s packaging features three images; one on the front cover designed to tell a story and create a fantasy, and two images of the front and back of the style on the back cover. “We are pushing the envelope each day to create something that no other company or brand has,” Rosen said. “Dreams by Baci Lingerie will be presented whereby each of the 150-piece collection was shot so that each style had their own setting with front and back pictures and in video format to create that world of fantasy and desire. A total of 450 pictures and 150 videos will debut with this collection.
“No other company in the world has gone as far as Baci Lingerie in a costume photo shoot. One example is we rented three floors in a hospital and authentic old school houses in France and Germany to bring this collection of fantasy to reality. All this is of course for a revolutionary price point which is always the concept and philosophy behind Baci Lingerie.”
Baci Lingerie is looking forward to meeting new partners and developing relationships at ILS. The company also has a mono-brand store concept: if interested, e-mail info@Baci-Lingerie.com.
Internetmarketing-Miami, LLC, holder of the exclusive rights of Baci Lingerie, is a privately held company headquartered in Miami, Fla.
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