(Filed Under wholesale Loungewear News). Beach Bunny Swimwear will exhibit at CurveNV for the first time this February 14 through 16 at Las Vegas’ Venetian Hotel.

According to Cassie Palmeri, public relations director of Beach Bunny, the company chose to give CurveNV a try in order to promote its new loungewear collection and the brand as a whole. “We will mainly be focusing on our new loungewear collection for spring/summer, and will also show our swimwear,” she said. “We feel that Curve is really the prime show for lingerie and loungewear, and Vegas is definitely the place to be.”

Palmeri described the loungewear selection as geared toward a jet-setting lifestyle, with comfortable and cute low-rise pants, such as the Lace Bunny Booty Pant; hoodies with satin ruffle pockets and even a key-hole mini dress that can be dressed up for night or down for day. Styles retail for an average price of $149 and are available in sizes XS through L.

Beach Bunny will also show its Cruise collection, and a line designed in collaboration with Kim, Kourtney and Khloe Kardashian that consists of swimwear and select cover-ups.

Palmeri reported that Beach Bunny hopes to increase its brand exposure at the show. “We have been increasing our tradeshow participation over the last year, [such as] exhibiting at the Miami Swimshow in July,” she said. “Our goal at Curve is to introduce buyers to our loungewear line to show them that we do more than swimwear, and exposing buyers who are unfamiliar with Beach Bunny to the brand. We would love to get some majors this year, as well as more specialty stores [to add to] our great specialty store presence.”

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Published 02-10-2011 by Amanda Torres Price