top shadow

To receive more info from Charming Shoppes about a particular product, Click on the photo (photo will enlarge).

Cacique Sateen Push-Up Plunge Bra in satin. Cacique Sateen Push-Up Plunge Bra in satin.
Cacique Sateen Push-Up Plunge Bra in satin.

Added: Mar 2011
Cacique Sateen Push-Up Plunge Bra in satin.

Added: Mar 2011

current news

Controversial Cacique Ad Wins AME

A shot from the
A shot from the "red bra" commercial.

(Filed Under wholesale Plus Size News). Lane Bryant’s “red bra” commercial, which the company accused FOX and ABC of discriminating against in 2009 because it featured a plus-size model, won this year’s AME Platinum award.

Zimmerman Advertising created the commercial, in which model Ashley Graham is clad in various lingerie outfits, for Lane Bryant’s Cacique division of intimate apparel. In spring 2009, Lane Bryant claimed that ABC and FOX restricted the commercial’s airtime while allowing sexy Victoria’s Secret ads to run freely. Fueled by this controversy, the commercial became a YouTube sensation, rising to the slot of most watched viral video worldwide on April 29, according to Advertising Age. Both FOX and ABC denied any discrimination.

The AME Awards recognize creative and successful marketing strategies. The commercial is still available on YouTube under the heading “Lane Bryant Ad: Not What Mom Would Wear.” View it here.

more wholesale Plus Size News >>

Published 02-15-2011 by Amanda Torres Price

Related Articles

Charming Shoppes Plans 240 Closures
Charming Shoppes Names Romano C.E.O
Cacique Goes Sexy w/Plunge Bra
Controversial Cacique Ad Wins AME
MacDowell Heads Fash. Bug
Charming Shoppes 1Q Sales -6.2%
Charming Shoppes 4q Sales -14.7%

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2022 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2022 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow