(Filed Under wholesale Loungewear News). Christine Morton, president of sleepwear and loungewear company Christine Vancouver, noticed that some potential customers were unable to afford her product. In response, she introduced Christine Chantilly for fall 2011.
“With Chantilly, we are targeting stores that thought our product was beautiful, but couldn’t afford us,” Morton said. “[Additionally], our current retailers have that silk customer who wants something she can wear everyday, and Chantilly fulfills that desire.”
While still high-end, Chantilly prices are notably lower than the rest of the Christine Vancouver range; with a cami set wholesaling for $50, a chemise for $55 and a robe for $80. The company’s previously launched lines wholesale from approximately $80 for a cami to $175 for select robes. The fall collection will ship to stores in August in sizes petite through XL.
At the Christine Vancouver booth at February’s CurveNY tradeshow, Morton showed several signature Chantilly looks, including a 1930’s style robe with pockets and a long leg slit; a matching cami, pant and jacket; and a matching cami and short.
For the fall launch, Morton said the company stuck to “the colors we are known for,” like subdued whites, blacks, pinks and blues. She anticipates adding prints in coming seasons.
Retailers carrying Christine Vancouver include Intimacy; Night Gallery in Chapel Hill, N.C.; Muse Intimates in Tulsa, Okla.; and Bellefleur in Seattle, Wash., among other specialty stores.
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