(Filed Under wholesale Lingerie News). Liloubelle’s intimates may be organic, but they are far from boring, according to Iva Nedelcheva, marketing and public relations director of the New York City-based company.

“Natural apparel is good for the environment and skin, but it is often very plain,” she said. “We wanted to create a product that is original and looks great, while having the benefits of organic material.”

Parlak and Parlak, the three-month-old company that makes bamboo intimate apparel under the Liloubelle label, is headed by founders Bill Parlak—who serves as business manager—his sister Asli Parlak, the creative director and marketing manager Fatima Parlak. Asli adds a feminine twist to lingerie, loungewear and sleepwear through details like bows, lace and sequins and pops of vibrant color.

The Liloubelle product range includes soft-cup and underwire bras and matching panties, bustiers, lounge tops, yoga pants and more at an average wholesale range of $10 to $20. They are available in sizes XS through XL.

Nedelcheva reported that buyers responded positively to Liloubelle’s natural yet feminine concept at February’s CurveNV and CurveNY. “Buyers loved that we had put some spin on natural bamboo, which inspired Asli to make new collections under this concept, including swimwear for the August market,” she said.

Retailers carrying Liloubelle include Marlowe + Wren in Commerce, Calif.; A Tropical Affair in Santa Barbara, Calif.; Birdies in Kansas City, Mo.; Shirley McCoy Lingerie in Katonah, N.Y.; and Lavender Lace in Brooklyn, N.Y.

Parlak and Parlak also exhibited Otto, a brand of organic towels and robes for the boutique, spa, hotel and gym markets.

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Published 03-21-2011 by Amanda Torres Price