(Filed Under wholesale Accessories News). Booty Parlor hopes to increase visibility by taking its message to print and television.
Dana B. Myers, co-founder of the sexy beauty and lifestyle company Booty Parlor, has written her first book “The Official Booty Parlor Mojo Makeover: Four Weeks to a Sexier You”, published by Harper Collins, the book is available in the United States through Amazon.com, BarnesandNobles.com and Borders.com, as well as select lingerie stores nationwide.
According to Charlie Myers, husband to Dana and President of Booty Parlor, the book’s goal is to help a woman incorporate her sex life with her general well being. “How a woman feels about herself, as well as her environment and health, effects her sex life, and ‘Mojo Makeover’ tells a holistic story,” he said. “Dana addresses different female archetypes, ranging from frustrated foxes to adventure seekers, and targets women across generations. Her message is that every woman deserves sexual satisfaction and confidence, which is consistent with Booty Parlor’s goal as a company.”
The next step for Booty Parlor is a recently announced media partnership with Lionsgate, who are working on turning Dana’s book into a television project, said Charlie. Booty Parlor and Lionsgate are working on a reality makeover series, which will depict Dana working with women to improve their sexual self-confidence.
Booty Parlor’s goal with these projects is to cement its place in the market as the leading sexy lifestyle brand. “This is a vehicle for communicating our exciting message to our customers and potential customers,” Charlie said.
He added that Booty Parlor is a true “crossover” brand, with a variety of products ranging from lingerie to erotic massagers to pheromone-infused lotions that fit into the lingerie, beauty and adult markets. "We fit well in all women and couple-friendly stores, and due to our price [approximately $10 to $99 retail], people often end up purchasing two or three items at once.”
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