(Filed Under wholesale Lingerie News). Laura Ashley Inc. announced Monday that it has signed a licensing agreement with Just One LLC’s Secret Lace division to manufacture, market, sell and distribute women’s intimate apparel in the United States, Mexico and Canada.
The Laura Ashley line will include bras; panties; daywear; shapewear; bodysuits; chemises and babydoll sets debuting for fall in both missy and plus sizes. According to the companies, the first collection will hit upper-tier retailers, including department and specialty stores.
“As a company, Secret Lace is excited to take such a well-recognized lifestyle brand like Laura Ashley into the intimate apparel arena,” Walter Osband, vice president of marketing and sales for Secret Lace, said in a statement. “Using delicate patterns and details, tonal colors and soft feminine prints, our goal is to make women feel luxurious in Laura Ashley Intimates.”
Laura Ashley has more than 39 licensed product lines, including sleepwear produced by Russell-Newman, which is sold at TJ Maxx, Marshalls and specialty stores.
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